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While customers are great, brand ambassadors bring the real money — and the real growth. Not only will they rant and rave about your product or service to all their friends, but they will evangelize your brand to just about anyone they encounter — all for free, with no marketing budget needed.
But brand advocates aren’t acquired — they’re earned. Your product must be impeccable, adored and something fans just can’t live without.
So how do you get there?
Fortunately, we have Bobbi Brown to help us. As the entrepreneur behind the namesake beauty company, Brown built a cult-like following for her cosmetic line, with women obsessed with her natural approach to make-up. Brown’s philosophy has always been, “Women want to look and feel like themselves, only prettier and more confident.”
Launching her line in 1991, the brand didn’t just magically skyrocket and become top of mind with beauty enthusiasts. Brown spent a lot of time talking to people, understanding their needs and what they are looking for in cosmetics. By taking the time to really get to know her customers, she was able to deliver a product they adored and talked about.