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When the Prime Minister was in town

She walked into the alley, behind the tall buildings, engaged in a scalp abuse with her long brutal coaly nails. She stank of a mixture of fish and ort, perhaps her spending the night near the fish market had attached the odour whilst she left. After the slight drizzle in the morning, she is now scattering the pungent smell. Her …

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Inner Growth

inner growth

Since time immemorial, human being has a history of evolving from many forms. Apart from outer physical growth, inner growth has been integral part of human evolution. The inner growth of the human being is simply a continuation of the evolution of consciousness which has hitherto resulted successively in the emergence of life out of matter and mind out of …

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How to Become a Self Made Digital Marketing Expert

Digital Marketing

As consumers spend more time using the internet and less time with other channels – advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and straight forward as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing …

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4 Ways to Reach a New Target Audience Without Abandoning Your Old One

marketing starts knowing customer

For 56 years, Häagen-Dazs had a consistent message: high-quality, old-fashioned ice cream for sale. But that’s changed: Thanks largely to millennials, the company recently refreshed its brand with a revised logo, more vibrant packaging, new flavors and a global advertising campaign. This younger generation of consumers is continuing to cause a massive shift in the market across all industries and …

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How to Build a Better Brand With Human-Centered Design

tech blog

Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, making sure my content aligns …

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What To Do If Your Company Shuts Down


Layoffs can be the most difficult phase of one’s professional life. While cost cutting layoffs are one thing, when a company shuts down, it’s a disaster one rarely imagines. The latest news of Reliance Communications planning to shut its wireless business shows that no corporation, big or small is immune from layoffs. In such a scenario, the employees at the …

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Watch: Why You Should Be Getting More Than Money From an Investor

tech blog

On the new streaming show Entrepreneur Elevator Pitch, founders step into the Entrepreneur Elevator and have just 60 seconds to present their idea, product or business to a panel of investors. Whether an entrepreneur gets invited into the boardroom or sent back to the ground floor depends on what our experts think in that first minute. Here, we break down …

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How to Find the Right Consulting Firm to Grow Your Business

whats your problem

Q: We’d like to hire a consulting firm to help our business grow, but we’ve been burned in the past. How do we find a good fit? — Bobby A., San Diego When I first started my consulting agency, I took on every client who showed interest in our services. We were new, and I truly believed we could add …

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Why Indian Startups Need to Look Beyond Home Market ?

Tech blog

Gone are the days when Indian startups limited themselves to the home country. Wide exposure and thirst for growth have turned catalysts to Indian startups eyeing overseas markets. An aim at consumers globally soon after building a loyal customer base in the Indian market is working well for companies. Many Indian startups like Zomato, Practo, and Wittyfeed have ventured into …

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